Ready 4 Trade Central Asia: Kazakhstan

E-commerce program for national coaches 

The Ready4Trade Central Asia (CA) project is funded by the EU and implemented by ITC. The project aims to promote intra-regional and international trade in Central Asia by enhancing the transparency of cross-border requirements, removing regulatory and procedural barriers, strengthening business capability to comply with trade formalities and standards, as well as by improving cross-border e-commerce.

One of the project’s expected results is “Improved Central Asia countries readiness, in particular women-led companies, for conducting cross-border e-commerce”. The project will support SME beneficiaries to start selling online or expanding their sales through digital channels.

Expected results from the work of national coaches.

• National coaches will be committed to ITC learning activities to successfully pass necessary assessments and obtain ITC certification of E-commerce adviser.
• National coaches will train and advise assigned enterprises to enable their successful and sustainable digital sales.